A target audience is a specific group of people within the target market at which a product or the marketing message of a product is aimed at.
My target audience for my film trailer is anyone who enjoys been freaked out by spooky, explainable events, however the age range if it were an actual film would be 15years old or over, this is because all horror films with blood or scenes of fighting and swearing are all certified for 15 or 18 years old. Most of my audience will watch films either online, at the cinema or on DVD.
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