Construction Of Advertising poster

To start my front cover I needed an Image which would advertise my film. Over a few hours I took several photos, then picked the top 5 that I like the most. I had to narrow it down to one final image which I would put onto the poster. I really like this image due to the tilt of the models head, also the light works really well when highlighting the masks main features, which are the grin, the eyes and the beard. I chose to do my images in black and white as I thought this gave a more thrilling effect, due to there being no colours and certainly no bright colours such as pinks and yellows. Black and white also makes images look a great more classic. I also wanted my film trailer to be in black and white as I think it looks better than it being in colour.

To start off I used Photoshop CS5 to cut around this image so that I didn't have the background, this is because I only want the model on the poster. First of all I used the 'Quick Selection tool' however this was really annoying due to it selecting parts I didn't want to select. So I used the 'Polygonal Lasso tool', I found this a lot more helpful as I could draw around the edges of the image, this way I could select each individual line. After doing this I selected the image and copied it onto a plain white back ground. (As you can see on the left.) Then I could start editing, other parts on to it. After I'd copy and pasted this image onto a plain background I re-sized it by using 'Free-transform'. I then used the 'Blur' tool to smudge the edges, this was so that it looked neat and tidy. As you can see from the insert all the edges are smooth and not rugged.

To start my title I had to think of a name for my film, I had a list of names that I could use and pinned it down to 'Amnesia: The Dark Decent'. I chose this name because I found that it sounded quite creepy. I know that there is a video game named Amnesia, I took the idea from that. I then had some influence from my brother with the Dark Decent part, as he came up with the name.
To make the title I used the Paint program. All I did was select a font from the list provided. After doing this I   then zoomed in on the writing and used the eraser tool to rub  fine lines and chunks out of the writing. This was to

make the writing look old and rugged. I then used the red paint to fill in the gaps, this was so that the writing looked as if it had blood going through it. The next step I did was copied and pasted the writing onto the poster background (As shown on the insert) I then positioned it around the image. I thought it looked good all straight and horizontal, but I thought it looked even better with the Dark and Descent joining together by the same letter, they merge together. I also re-sized the writing so that it stood out more and expanded across the page.

I used the internet to find the 18 classification certificate logo so that I could put it onto my cover.Whilst doing research I looked for where about's the logo is placed. Also on most posters, the 18 logo is roughly small but visible  Due to the back ground of the poster and 18 logo being different to the colour of the models jacket. I used the 'Colour Sampler tool' so that I could paint over the parts which weren't the same colour. This blended quite well, however you can tell slightly that it has been coloured in. However it looks the best that it can, its not that noticeable when you zoom out to the actual size.

At the top of my poster I needed the name of the director, editor and main actors. It took s matter of minutes to think of three names to put at the top of the cover. I used my own name and then made the other up. I once again used Paint to do the font for these names, I feel there is a better choice of fonts on Paint than what there is on Photoshop. I used the eraser tool to shape down some of the edges on the letters. I find that the writing looks a little more interesting when its rugged, rather than straight and plain. Since my colour theme is black and white, I did the writing colour black so that it stood out against the white background.

I had to think of a few sentences which made the audience/buyer want to purchase a ticket to see the film. I thought that 'Original, Compelling and thought provoking, as amnesia takes over.' sounded very interesting and draw the audience in. I chose to do the writing bold and white so that it stood out against the dark background the writing   colour also sticks with the theme. Underneath this writing I have put 'The Ultimate collectors edition' This is to show that its one of many DVD's and that there is a collection of them and not just the one.

I googled 'Photoshop Blood Splats' on the internet and came across several images that looked rather good. I then copied and pasted them into a new Photoshop page. Like in previous stages, I used the 'Quick selection tool' to select the parts of the blood splats that I wanted. I found five that fitted and worked really well with my image and layout. I think that the blood gives it more gore and scariness. The blood also fits in all the right places. for instance, I found one that hangs perfectly from the name Sherman. I also really like that one that's placed over the word Dark.